Hey, this is The Table Turn. If you want to attract applicants that aren't flakier than last week's Tinder date, this is the restaurant newsletter for you. 

Here's what we're serving today:

• Keeping it simple today, one reader's simple and effective method for attracting quality candidates

Quality Creative = Quality Applicants

We are all familiar (tired of?) with the phrase "butts in seats", and often it's one of our main goals in growing sales. But, one overlooked aspect of running our businesses is getting more "feet on the floor", as in more high-quality team members that we can retain and that will grow with our organization. Below, we highlight one of our reader's creative approaches to standing out in a "sea of sameness" that Craigslist has inevitably become. 

We love this approach because not only does the headline spark curiosity, but as an applicant reads through the ad, they either quickly buy in and reply, or they are quickly passing. Which leads to higher quality applicants who seek purpose in their work and want to join your team. 

The Template 

This copywriting framework has worked for years, yes years, for one restaurant group. They publish this semi-weekly and consistently have dozens of applicants from every ad. Feel free to use some of this copy, or use it as inspiration to come up with one of your own! If you find this valuable, please forward it to your friends who might find it useful too. 

We are looking for Amazing People to work closely with our Front of House (managers, servers, bartenders, hosts) teams to play a key role in making humans happy.

As a Front of House team member, you build genuine and authentic connections with every guest, either for one day or sometimes for a lifetime. You can instantly build rapport and make a difference in someone's life in just one interaction.

Growth Opportunities:

- Learn the power of presence

- Increase your effective listening skills

- Multi-task and manage numerous relationships

- Develop the initial skills for leadership: providing feedback, giving recognition, and asking thoughtful questions

- Learn how to maintain work/life balance

Our People:

We have Foodies, Video Game heroes, Movie Buffs, Musicians, Art lovers, Fitness fanatics, and every other variety of people. We have Family people, Single people, Funny people, Happy people. You will find friends here and we encourage you to bring your friends too.

Our Hiring Process:

1. You find or get sent this advertisement.

2. You read the ad.

3. It piques your interest.

4. You tell us you are interested (apply, email, shout, call).

5. We send you an invitation to come to hang out in our awesome restaurant and tell us more about yourself.

6. You meet the team in person.

7. You tell everyone how amazing your life has become.

8. Your friends come on over and join the fun.

Advice:

Don't ignore this opportunity. If nothing else it will provide you the opportunity to meet some cool new folks in the industry.

One more thing:

Don't worry about perfecting every detail of your resume! We’d rather get to know you in person anyway. Don't go press your pants or buy a suit! Don’t be sloppy, but dress comfortably, we want you to be YOU.

OK - Last Thing:

If you are still scared or feel you don't have the qualifications. Apply anyway! We don't hire off of industry buzz words. We hire real live people who have voices and we want to hear. If you are smart you can learn what you need to.

P.S. - Share this!

Don't be afraid of friends or co-workers stealing this role. We have multiple openings. Be their friend and both of you come work here. If you are amazing and smart we will find a place for you.

Were you forwarded this email? Join thousands of readers getting smarter about growing their restaurant businesses HERE

that's all for today...

keep em' turnin 👊,

the table turn crew